Why we started

LIT is committed to creating young women’s fashion sports attitude, and officially opened to the public in the early autumn of 2020. As a DTC brand, we have an independent designer team and have a group of loyal fans in North America, Australia, Europe and other places. Our main products are yoga pieces, sports sweaters and pants, casual jackets and accessories.

How we developed

In the initial stage of brand building, we experienced three months of exploration, including style determination, fabric selection, and factory design. Seek the best quality and the best price. In the first month of launch, we continued to adjust the brand positioning and product design logic based on consumer preferences. Three months afterwards, LIT has become a unique fashion sports and leisure womenswear brand, and achieved good results in Christmas. Now a new set of products of the new season will be available soon.

The brand is committed to becoming a new generation of globalized middle-class trendy fashion brand, the fashion that everyone can afford.